Kim K is Trying to Rebrand herself After the Robbery

Kim K has been laying low - but not for the reasons you might think. It's been less than three weeks since armed robbers busted into the reality star's exclusive Paris apartment, tied her up in her marble bathtub and ran off with $11 million in jewelry - including her diamond engagement ring.



 But as reports swirl that the star has gone into hiding get over the trauma, DailyMail.com can exclusively reveal that in fact she is spending her time off working out how to use the shocking incident as grist for a major overhaul of her image. 'It's a perfect opportunity. Even though it's a terrible situation, you have to look at the silver lining,' a source, who has been part of Kim's circle for over a decade, told the DailyMail.com.



'Her mom said everyone has to renew themselves - look at Madonna. How much longer could what Kim was doing go on for? It's kind of nearing its peak.   
                                      


'So it [the robbery] was perfect timing in the sense that this time away from the spotlight is giving her the chance to really focus on rebranding herself and what that will look like'.



Kim has only been spotted three times since the Oct. 3 incident - unusual for the normally omnipresent star. She is currently lying low at her mom's sprawling mansion in the exclusive Calabasas suburb of Los Angeles .